Sophie Parsons
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A digital rebrand for Goodness, including website design, content creation, photography, graphic design, UGC partnerships, and merchandise visuals.
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Full brand identity, website design and build, and presentation pitch decks for a B2B European sustainable food ingredient supplier.
Multiple e-commerce site designs and builds for By Nature Skincare across Shopify, Amazon, and Walmart, delivering clear product and brand information to a global audience.
Complete branding, e-commerce website, and social media for Lick of Approval, a dog food company.
A textile design collection exploring surface application techniques to communicate theories of social connections.
Creative direction, photography, graphic design, asset creation, and launch implementation across in-store and online touchpoints.
A creative library of product images for Anita Mo, a handmade silver jewellery designer.
This personal project, turned profitable business came from the intention of repurposing waste material into wearable jewellery.
A selection of photography from overseas travels. Peru, Mexico, USA, Canada, Cambodia, Laos, Vietnam, Thailand, Indonesia, Japan, New Zealand, Australia.
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Design and construction of garments that were worn on the New Zealand Fashion Week catwalk and won New Zealand Young Designer of the Year.
