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By Nature

Client: By Nature | Year: 2024

Website Design  |  Photography & Styling  |  Brand Guidelines  |   Digital Marketing

By Nature is a natural skincare brand manufactured in New Zealand and exported globally. This complete website redesign was aimed at providing brand and product information for major retailers such as Walmart and Amazon, while also serving as an e-commerce platform for global customers. I managed the full website redesign to align with the US market and represent the brand as best as possible digitally.

By nature homepage screen Sophie Parsons.jpg

Website Design

Designed and built digital storefronts across Shopify, Amazon, and Walmart to cohesively integrate the brand into the US market . Ensuring a consistent brand experience across every platform.

Brand Guidelines

Compiled and extracted existing brand assets to create comprehensive brand guidelines — used as the foundation for all design and marketing work.

By nature render sophie parsons brand_Artboard 1 copy 2-08.jpg

Photography

Photographed a full digital library of product, texture, and model imagery.

by nature website pages-02.jpg

Recognitions

ECC Friends of The Dowse Finalist, 2020

Resene Excellence in Colour Recognition, 2020

Sally Shand Print Design Awards, 2020

New Zealand Young Designer of the Year, 2016

New Zealand Fashion Week Graduate, 2016

Brother Design Stars, Supreme Winner, 2016

Hokonui Fashion Show, Category Winner, 2017

Education

Bachelor of Design with First Class Honours, Majoring in Textile Design.

Massey University, New Zealand.

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