Sophie Parsons Design

top of page

Digital Branding

A digital rebrand for Goodness, including website design, content creation, photography, graphic design, UGC partnerships, and merchandise visuals.

By Nature webiste banner-01-02.jpg

Website Design

Multiple e-commerce site designs and builds for By Nature Skincare across Shopify, Amazon, and Walmart, delivering clear product and brand information to a global audience.

S Parsons Surface Design_7.jpg

Surface
Design

A textile design collection exploring surface application techniques to communicate theories of social connections.

Collection Launch

Creative direction, photography, graphic design, asset creation, and launch implementation across in-store and online touchpoints.

Lanocreme mesh end cwh.jpg

S PARSONS ANITA MO_1.jpg

Product Photography

A creative library of product images for Anita Mo, a handmade silver jewellery designer.

S PARSONS ANITA MO_22.jpg

S PARSONS ANITA MO_20.jpg

Jewellery Design

This personal project, turned profitable business came from the intention of repurposing waste material into wearable jewellery.

SP-kalopsia_0006_SParsons_Portfolio copy.jpg

Sophie Parsons Design_11_edited.jpg

Travel
Moments

A selection of photography from overseas travels.
Peru, Mexico, USA, Canada, Cambodia, Laos, Vietnam, Thailand, Indonesia, Japan, New Zealand, Australia.

Sophie Parsons Design_8.jpg

NZSO Social Media Second Round_Image-23.jpg

Branding, Social Media, Merchandise

Logo refresh, brand guidelines, social content, video editing, merchandise, and signage for the New Zealand Squash Open 2026 with global reach.

View Project

Branding & Website Design

Logo design, full brand document and website design for heart~work.

View Project

sophie parsons heart work.gif

Textile Construction

Design and construction of garments that were worn on the New Zealand Fashion Week catwalk and won New Zealand Young Designer of the Year.

bottom of page