Goodness
Client: Goodness | 2022
Digital Branding | Photography | Creative Direction | Graphic Design | Influencer Marketing
Goodness is a New Zealand skincare brand stocked in retailers nationwide and sold globally through e-commerce. The brand is known for its vegan, cruelty-free formulations and sustainable packaging, resonating strongly with a Gen-Z audience.
For this project, I led a full digital rebrand — planning, creating, and producing streamlined content across photography, design, website, EDM, social media, and in-store merchandising.
Website & EDM Design
End-to-end concepting, photography, design and build across website and email marketing — ensuring a consistent, on-brand experience at every touchpoint.
Digital Promotion Activations
Growing Goodness's social media presence through engaging, educational content — including promotion planning, artwork creation, and influencer marketing strategy.
Content Creation
Identifying areas of growth and owning the full content creation process — from concepting and styling through to photography, asset production, and posting across social media platforms.
In-store Merchandising Material
In-store point-of-sale-signage and store display units for nation-wide retailers.
