NZ Squash Open 2026
Client: New Zealand Squash Open | Year: 2026
Branding | Video | Social Media | Merchandise
Evolved and unifed the event’s visual identity across digital and physical touchpoints. The scope included a logo update, the development of full brand guidelines, window displays, merch and the design of social media content, alongside reel creation to boost engagement, consistency, and visibility across platforms.
Graphic Design
NZ Squash Open — digital artwork and marketing design for one of New Zealand's premier squash events, including digital billboards, event activations, and sponsorship invites.
Video Editing
Video content was edited in Adobe Premiere Pro, creating dynamic, high-impact reels designed to capture match energy and increase engagement.
Social Media Content
Information-rich social media content was designed to clearly communicate schedules, players, and key event updates while maintaining strong brand consistency.
Merchandise
Illustrated and designed merchandise, staff uniforms and kids’ club packs for the New Zealand Squash Open 2026, creating a playful and cohesive extension of the tournament brand.
Words from Melissa
NZ Squash Open 2026 Event Manager
"Sophie Parsons delivered an exceptional creative vision for the NZ Squash Open 2026, elevating the tournament’s brand to a new level. Her work was consistently on-brand, innovative and highly professional across every touchpoint. From a refined brand refresh through to dynamic social media execution, Sophie ensured a cohesive and engaging presence that captured both the energy of the sport and the prestige of the event.
Her attention to detail was evident in every element — from striking promotional material to elegant, well-considered signage throughout the Isaac Theatre Royal. The hospitality and corporate collateral she developed added a polished, premium feel to the guest experience. Sophie’s ability to combine creativity with seamless delivery made her an invaluable part of the event’s success."
– Melissa Haberfield, Event Manager, NZ Squash Open 2026